·        Strategy:

formulates, together with the Marketing Manager, the commercial strategy, consistent with the business strategy of the OpCo, which after approval by the General

Manager of the OpCo, results in short and (mid) long term plans for the Commercial Department and the framework for the key areas of the department.

·        Business year planning:

sets up and implements year plan(s) for the key area(s) of the department, including budget(s), in line with the strategy of the OpCo, market developments and

financial and other business objectives, in order to give guidance, after approval by the General Manager, for the activities of the department. Establish sales

objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing

and new products.

·        Sales:

develops and maintains an efficient sales (support) organization, according to the framework of the year plans, in order to obtain the quantitative and qualitative

sales targets, and the sales activities anticipate the market developments. Provide on-the-ground support for sales associates as they generate leads and

close new deals.

·        Account management:

ensures the development and execution of professional account management, and maintains personal relationships with main accounts, within the guidelines of the

annual plans, resulting in optimization of customer/consumer relations and business opportunities, and a positive image of the OpCo in the market.

·        Business process/operational improvements:

participates from the own discipline in multidisciplinary project teams on business process/operational improvement issues, within the OpCo strategy and year

plans, in order to optimise the operational performance and thereby contributes to the financial performance of the OpCo.

·        Budget control:

controls the budget of the department, takes corrective actions when necessary, and ensures adequate reporting, within corporate guidelines, to ensure that the

OpCo delivers its budget and meets KPI objectives.

·        People Leadership:

organises, manages, develops and staffs the department in line with corporate guidelines, in order to be equipped for current and future business challenges and

contribute to the optimisation of business results. Coaches his/her team on a weekly basis to achieve team and individual targets.